PRESENTATION DECK LINK

EMI LUNE is a conceptual beauty brand grounded in personal meaning and cultural symbolism. The visual identity draws from my own design branding, with a clean, versatile logo featuring a star-and-ring motif inspired by Saturn. Paired with serif and sans-serif typefaces and a cool-toned palette of lavender and baby pink, the system reflects the soft, celestial tone at the heart of the brand.

Using Blender, I modeled each product; Midjourney and AI tools helped generate fantastical, dreamlike backdrops; and Photoshop brought everything together through compositing and refinement. Drawing from my fine arts background and experience working in the beauty industry, I approached beauty as both a creative medium and a branding challenge—exploring how design influences perception before product performance even comes into play.